Most people who come to us with a bespoke request do not arrive with a finished brief. They arrive with a feeling — a folder of saved images on their phone, a Pinterest board they have been quietly building for months, a photo taken in a hotel lobby in Morocco or a boutique in London. They know what draws them in. What they do not yet know is how any of it will look on their wall, in their home, under their light.
That uncertainty is exactly where our process begins. And it is, in our experience, where the most interesting designs come from.
You bring the inspiration — we translate it
The starting point for almost every bespoke project is Pinterest. Clients share a board, a handful of saved images, or a single photograph that captures something they cannot quite put into words. It might be a colour that keeps reappearing, a quality of light in a room they admire, a pattern that feels right without knowing exactly why.
We do not ask you to arrive knowing what you want. We ask you to show us what you are drawn to, and we take it from there. The conversation that follows is really about understanding what it is within those references that speaks to you — the scale, the mood, the palette, the sense of movement or stillness — and using that as the foundation for something designed from scratch.
A design built from scratch, with exactly the same DNA
Once we understand your direction, we create a new design that carries the exact visual characteristics of your references — the same palette, the same energy, the same sense of proportion — but original to you. Not a copy of what you found, but a piece that captures what you responded to and builds it into something made for your space specifically.
At this stage, you see the design for the first time — not on a generic white background, but already being considered for your wall. This is where it begins to feel real.
The moment that changes everything: your wall, your light, your room
This is the step that surprises almost every client. Before anything is printed, we take a photograph of the actual wall where the mural will live — your wall, in your home, with your furniture and your light — and we place the design directly into that image.
What you see is not a styled room from a catalogue. It is your room. The mural sits on your specific wall, next to your sofa, your floor, your window. The light in the image is your light at a particular time of day.
Clients arrive certain of one direction and discover, the moment they see the mockup in their room, that something else entirely is the right answer. Not because we changed their mind, but because their room showed them something no flat image could.
As many rounds as it takes — we iterate until it is right
Once you see the first mockup, the feedback becomes very specific very quickly. A shade lighter. More breathing space in the composition. A slightly different scale. Each adjustment is made and placed back into your wall image so you can evaluate it in context — not in the abstract, not against a white background, but exactly where it will live.
There is no fixed number of rounds. We present options and make changes until you arrive at the version that feels not just beautiful, but right — right for the room, right for how you want to feel when you walk in. That is the moment we are working toward, and we do not rush it.
From approved design to installed mural
Once the design is confirmed — in writing, so there is complete clarity on both sides — it is printed to the exact dimensions of your wall at our production facility in Turkey. Not a standard roll trimmed down. A single piece made precisely for that surface, with the composition resolved for your specific wall proportions.
Our installation team brings it to you across Dubai and the UAE and places it exactly as you approved it. The finish on your wall is the finish you signed off on. No surprises, no adjustments on the day — just the design you chose, exactly where you imagined it.
The result is not a wallpaper — it is a room
A mural designed around its specific context — the light that falls on it, the objects that surround it, the proportions of the space it completes — transforms a room in a way that no off-the-shelf product can. It does not decorate the space. It becomes part of it.
If you have a folder of images on your phone and a wall that has been waiting for the right thing, that is enough to begin. The process takes care of the rest.